Privacy Policy

1) Overview

Superior Power Electric (“Superior Power Electric,” “we,” “us,” and “our”) respects your privacy and is committed to protecting it through compliance with this Privacy Policy (“Privacy Policy”). This Privacy Policy describes how we collect and use your Personal Information when you visit our website at superiorpowerelectric.ca, use our electrical contracting services, communicate with us by phone, email, text message, or through any other channel, or otherwise interact with our business (collectively, our “Services”).

Please read this Privacy Policy to understand our policies and practices regarding your Personal Information and how we will handle it. If you do not agree with our policies and practices, do not use the Services. By accessing or using the Services, you agree and consent to this Privacy Policy.

Superior Power Electric may change this Privacy Policy at any time, at its discretion. Your continued use of the Services after we make changes is deemed to be acceptance of and consent to those changes, so please check the Privacy Policy periodically for updates.

This Privacy Policy is subject to and governed by our Terms of Service.

2) The Types of Information We Collect and How We Collect It

Superior Power Electric may collect two types of information from you when you use the Services: Personal Information and Non-Personal Information (collectively “Information”).

“Personal Information” refers to data by which you may be personally identified, such as your name, email address, phone number, service address, and any other information you provide in connection with our Services.

“Non-Personal Information” means data that is about you but does not identify you specifically. If you do nothing during your visit to our website but browse, read pages, or view content, we will gather and store information about your visit that does not identify you personally.

We collect Information:

Directly From You When You Provide It to Us

When you submit a contact form, request a quote, book an appointment, respond to a text message, call our office, or otherwise contact us, you may provide us with Information such as your name, phone number, email address, service address, project details, and preferred method of contact. If you submit any Personal Information about other people to us (for example, providing a tenant or property manager’s contact details), you are responsible for making sure that you have the authority to do so and to allow us to use their Personal Information in accordance with this Privacy Policy.

From Third Parties

We may obtain information through partners, vendors, suppliers, advertising platforms, and other third parties. This may include information from online advertising services (such as Meta Ads or Google Ads), lead generation platforms, review platforms, and referral partners. We take steps to confirm that information we receive from these third parties has been collected with your consent or that these parties are otherwise legally permitted to disclose your Personal Information to us.

Automatically as You Navigate the Website

We collect information about how you interact with our website through the use of cookies, pixel tags, and similar technologies. This may include your IP address, browser type, operating system, referring URLs, pages viewed, and browsing behavior. Please see Section 8 (Cookies and Tracking Technologies) for more information.

3) How We Use Personal Information and the Purposes for Collection

We use Personal Information that we collect about you or that you provide to us for the following purposes:

To Provide Our Electrical Services

We use your Information to respond to your inquiries, provide quotes, schedule appointments, dispatch electricians to your property, perform electrical work, process payments, and send invoices. This includes using your phone number and email to send appointment confirmations, reminders, and service-related updates.

For Customer Support and Follow-Up

We use your Information to provide you with customer support, follow up on completed work, request feedback and reviews, and ensure your satisfaction with our services. We rely on your contact information to communicate service updates, warranty information, and safety notices related to work performed at your property.

For Business Operations

We use Information to operate our business, including performing accounting, billing, reconciliation, and collection activities. Other business purposes include quality assurance, training, safety compliance, and maintaining records required by the Electrical Safety Authority (ESA) and other regulatory bodies.

To Communicate

We use contact information to send messages, respond to inquiries, provide service updates, send appointment reminders, request reviews after completed work, and communicate about our services. Communications may be sent by phone, email, or SMS/text message in accordance with your preferences and consent.

For Advertising and Marketing

We may use Personal Information collected from you, combined with information about your interactions with our website and advertising, to provide personalized content and to study the effectiveness of advertising and marketing campaigns. You may choose to opt out of marketing communications at any time using the methods described in Section 11 (Your Rights and Choices).

For Statistical Purposes to Improve Our Services

We may compile website statistics and usage data to help us understand, anticipate, and respond to customer needs. This Information helps us create a better overall experience for our customers and improve our electrical services.

Retention of Your Personal Information

We will only retain your Personal Information for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your Personal Information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your Personal Information, and the applicable legal requirements. In some circumstances you can ask us to delete your data: see Section 11 (Your Rights and Choices) for further information.

4) How We Protect Your Information

Our Services are designed to provide reasonable and appropriate administrative, technical, and organizational security measures to protect your Personal Information against risks such as temporary or permanent loss, destruction, and unauthorized or unlawful access, alteration, use, or disclosure. We require our suppliers and vendors to apply similar protections when they access or use Personal Information that we share with them. No technology, data transmission, or system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that your account information has been compromised), please immediately notify us by contacting us using the instructions in Section 14 (Contact Us).

5) When We Share Your Information

We may disclose Personal Information that we collect or you provide as described in this Privacy Policy in the following circumstances:

With Service Providers

Our authorized vendors and suppliers may require Personal Information to provide services we have contracted for, such as website hosting, customer relationship management (CRM), appointment scheduling, payment processing, SMS/text messaging delivery, email services, data analysis, IT services, and customer service. Our contracts with suppliers and vendors include provisions to protect your Personal Information and limit its use to providing services on our behalf.

With Partners

We may occasionally have relationships with third parties working with us to offer promotions, financing options (such as Financeit), or related services. In these cases, additional terms or privacy policies may be provided.

For Advertising and Marketing

We may share your Information with third-party advertising partners (such as Meta and Google) to deliver advertising content, measure campaign effectiveness, and provide you with relevant information about our services. You can choose whether to allow or deny such uses by adjusting your device or browser settings.

For Legal Requirements

We may disclose your Information as we reasonably believe is necessary to comply with any judicial or governmental subpoenas, warrants, or orders; to protect the rights, property, or safety of Superior Power Electric, our customers, or others; to investigate potential fraud or violations of our Terms of Service; or as otherwise required by applicable law.

Business Transfers

We may disclose Personal Information as part of a contemplated or actual corporate transaction such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business or assets.

With Your Consent

Superior Power Electric may disclose your Personal Information to any other person or entity where you consent to the disclosure.

Superior Power Electric does not sell any of your Personal Information for monetary compensation.

6) SMS/Text Message Data and Consent

7) Information From Children

We do not knowingly collect, use, or disclose Information from children under 16. If we learn that we have collected the Personal Information of a child under 16, we will take steps to delete the information as soon as possible. If you are under 16, do not provide any Information about yourself to Superior Power Electric, including your name, address, telephone number, or email address. If you become aware that Information of a child under 16 years of age has been provided, please contact us using the methods provided in Section 14 (Contact Us).

8) Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand how visitors interact with our site. Cookies are small data files stored on your device that help us remember your preferences and improve site functionality.

We may use cookies for the following purposes:

• Essential cookies: Required for the website to function properly, such as maintaining your session and form submissions.
• Analytics cookies: Help us understand how visitors interact with our website by collecting information about pages visited, time spent on site, and referring sources. We use tools such as Google Analytics for this purpose.
• Advertising cookies: Used to deliver relevant advertisements and measure the effectiveness of our advertising campaigns, including Meta Pixel and Google Ads conversion tracking.

You can control cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain parts of our website.

9) Do Not Track

Some browsers incorporate a “Do Not Track” (“DNT”) feature that, when turned on, signals to websites and online services that you do not want to be tracked. At this time, our website does not respond to DNT signals.

10) Links to Other Websites and Services

We are not responsible for the practices employed by websites or services linked to or from our Services, including the information or content contained therein. This Privacy Policy does not address, and we are not responsible for, the policies and practices of third parties or other organizations that are not operating on Superior Power Electric’s behalf. This includes any third party operating any site or service to which our website links (such as Financeit, Google, Facebook, or other platforms). The inclusion of a link on our website does not imply endorsement of the linked site or service by us. We encourage you to review the privacy policies of any third-party websites you visit.

11) Your Rights and Choices

Superior Power Electric respects your rights in how your Personal Information is used and shared. Under Canadian privacy legislation (PIPEDA) and Canada’s Anti-Spam Legislation (CASL), you have the following rights:

• Access: You may request access to the Personal Information we hold about you.
• Correction: You may request correction of inaccurate or incomplete Personal Information.
• Deletion: You may request deletion of your Personal Information, subject to legal requirements and legitimate business needs.
• Withdraw consent: You may withdraw consent for marketing communications at any time. For SMS, reply STOP to any message. For email, use the unsubscribe link in any marketing email.
• Opt out of marketing: You may choose not to receive marketing communications from us. Please note that even if you opt out of marketing, we may still send you communications related to your service appointments, quotes, invoices, and other transactional matters.

To exercise any of these rights, contact us at info@superiorpowerelectric.ca or (647) 872-9954. We will respond to your request within 30 days or as required by applicable law. We may ask you to verify your identity before fulfilling your request.

12) Canadian Anti-Spam Legislation (CASL) Compliance

Superior Power Electric complies with Canada’s Anti-Spam Legislation (CASL). We only send commercial electronic messages (including email and SMS) where we have received your express or implied consent, or where otherwise permitted by law. All commercial messages include our business contact information and a clear mechanism to unsubscribe or opt out. We honour all unsubscribe requests promptly and within the timeframes required by CASL.

13) Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the amended Privacy Policy on this page and update the “Last Updated” date above. We may also attempt to notify you of material changes by sending an email or text message to the contact information associated with your account. Your continued use of our Services after changes are posted constitutes your acceptance of the updated Privacy Policy.

14) Contact Us